Event Activations

Why Event Activations Matter

Ethnic festivals and community events are more than celebrations — they’re high-intensity brand touchpoints. It’s where culture meets commerce, where families discover brands, and where taste, trust, and tradition come together.

From the Mirchi Festival in the Netherlands to Diwali Melas in the UK, we activate your brand in the heart of the diaspora — with experiences that are fun, flavorful, and unforgettable.

Why Brands Partner with Ethnify

Hyper-Targeted Reach We focus on events with high South Asian and ethnic footfall — so your brand speaks directly to your audience.

Live Sampling & Engagement Give people a reason to stop. We create branded stalls with wet sampling, games, giveaways, and authentic interaction.

Content Meets Experience From influencer takeovers to user-generated reels, our event activations amplify online while winning offline.

Data-Driven Reporting Our team captures impact data — from samples distributed to social mentions to lead sign-ups.

Process

How It Works

1 our four step process

Choose the Right Events

We recommend the best festivals and expos based on your audience, product fit, and timing — across Europe and UK.

2 our four step process

our four step process

We plan and design your full event presence: booth branding, sample flow, games, influencer drops, and POS materials.

3 our four step process

Go Live with Energy

Our promoters, chefs, and content creators activate on event day — engaging visitors, distributing samples, wet sampling, and capturing content.

4 our four step process

Report, Review & Repurpose

Post-event, we deliver a full report including impressions, engagement, sample data, and content assets you can reuse.

See the results

We’ve activated 50+ events across Europe, shared 100,000+ samples, and generated 10M+ impressions. More than booths — our branded zones create real cultural moments that connect and convert.

30

Events activated

100.000

Samples distributed

10

Milions Online impressions