Store Audits - Ethnify

Why Store Audits Are Crucial

You can’t manage what you can’t see. Most ethnic FMCG brands selling in Europe have one big blindspot: they don’t know where, how, and at what price their product is sold. They also don’t know who the real buyer is, who their shelf neighbours are, or how their brand is actually being presented in-store.

That’s where we come in.

Where exactly are my products available?
What prices are retailers charging?
What SKUs are moving — and which are missing?
What does the shelf look like for my brand?
Who’s actually buying — and who’s competing for the same spot?
Am I growing in terms of visibility, shelf share, and availability?

What Makes Ethnify Audits Different

Monthly Ground Visits Our trained auditors visit selected stores across Europe every month.

Photo Proof + Insights You get shelf photos, stock data, price tracking, and product visibility proof.

Competitor Benchmarking We report who’s next to you, how they’re priced, how visible they are, and how many facings they hold.

Track Growth Over Time Watch your shelf share, SKU penetration, and distribution grow month over month.